PaddleWaves是一个腕表相关业务的品牌。目前该品牌以腕表媒体，腕表价格数据库和二手表交易平台为主要业务。SEMO帮助PW从品牌初期的定位用户调研，数字客户旅途梳理，确定业务发展方向，同时定下了商业增长策略。
SEMO从最初的品牌印象出发，确定Visual Identity后，架构了整个PW的数字生态（包括新闻、价格数据为主的网页端平台、二手腕表交易的app平台以及后台内容管理系统），帮助PW全面触达目标消费者。
(TOUCHPOINT1)
PaddleWaves网页端作为分发腕表新闻为主的平台，主要视觉语言参考了大量的旧报纸设计，以大标题、封边等视觉元素作为参考，结合品牌VI进行设计
(VISION & INNOVATION)
My vision is to set new standards in web design by embracing cutting-edge technologies and design trends. I am committed to pushing the boundaries of creativity to ensure that each project I undertake reflects the latest industry innovations.
(CHALLENGES)
Before embarking on any project, I conduct in-depth research to identify the unique challenges and opportunities presented. This process allows me to tailor my solutions to your specific needs, ensuring that the end result is nothing short of exceptional.
(PROBLEMS)
Web design, for me, is not just about aesthetics; it's about resolving complex problems. I relish the opportunity to take on challenges and find innovative solutions that not only meet but exceed your expectations.
(USER-CENTRIC DESIGN)
The cornerstone of my approach is my unwavering commitment to understanding the needs of my users. I prioritize user-centric design, making certain that my websites provide a seamless, intuitive, and memorable experience from the moment visitors land on my site.
(VISION & INNOVATION)
同时，在社交媒体全平台，为确保品牌形象的一致统一，SEMO负责设计PW主要视觉物料，如小红书笔记封面、公众号封面等。
并积极利用AIGC工具，例：ComfyUI结合IPAdapter、IC-light等节点和模型，低成本高效率地批量修改二手腕表商品图片，确保整体图片质量与风格一致。
